Learning Module 5: Marketing & E-Commerce

LINKS FOR LESSON PLAN 5

Cybersmart: Sticky Sites
Students explore why and how commercial websites attempt to attract and keep visitors.

Media Awareness Network: Online Marketing to Kids: Protecting your Privacy
This lesson introduces students to the ways in which commercial websites collect personal information from kids, and to the issues surrounding children and privacy on the Internet. It begins with a guided discussion on what type of information is valuable to marketers, and the methods that they use to collect this information online. Students also compare Canadian voluntary guidelines to American legislation for the protection of children's privacy online. Activities include a survey of privacy practices on popular children's websites; a letter-writing activity to voice concerns about online privacy; and an exercise where students learn to recognize “smoke and mirrors” in privacy policies for children's websites.

Media Awareness Network: Online Marketing to Kids: Strategies and Techniques
This lesson introduces students to the online marketing techniques used by marketers to target children on the Internet. It begins with a guided discussion about the similarities and differences between traditional marketing methods and online advertising and why the Internet is such a desirable medium for advertisers to reach young people. Student activities include a survey of the marketing techniques used on several commercial websites for children; the creation of a commercial website for kids that incorporates common marketing strategies; and an analysis of case studies about online marketing to young people.

IPC: Activity Three: Consumer and Workplace Privacy: Using the Web
(See Page 13) Privacy is difficult to define because its meaning may change from one situation to another and views vary between individuals. Two major areas of increasing concern are consumer and workplace privacy. There are no foolproof ways to ensure the protection of your personal privacy in the marketplace. However, as an informed consumer you can act responsibly and protect your privacy.